Founder vs Company Brand with Angeley Mullins, CCO at Resourcify

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief
Commercial Officer at Resourcify, who shares Founder versus Company
Brand. "A lot of founders don't actually understand what marketing
is. You have performance marketers and content marketers and brand
marketers. You have channel marketers, partner marketers, etc. So
really identifying what your go to market strategy is, identifying
who your ICP is, and these are just the fundamentals, and then what
resonates to your ICP, and you have to identify that first and then
back into the type of marketing that you want or need that will
resonate." Angeley shares: • Can a company be founder-led and also
do product-led branding • Where pre-Series B companies often
struggle most when it comes to storytelling • Why step one for
founders is taking an index on the things that A) you're passionate
about and B) that you're good at • Where authenticity meets
communication and what's most important at what stage of the growth
cycle • Short term clickbait content versus long term strategic
initiatives and long term customer loyalty • What early stage
companies can do to build a strong brand • The secret sauce for
founders wanting to 'make it' in Times Square and more. 
    Check out the other ways SaaStock is helping SaaS
founders move their business forward:  SaaStock Europe: 14-15
October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)