Biggest Learnings From Building Optibus to a Global Unicorn with Amos Haggiag

Biggest Learnings From Building Optibus to a Global Unicorn with Amos Haggiag

In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the SaaStock Studio at SaaStock Europe 2024 by Amos Haggiag, Co-Founder & CEO at Optibus, who shares his biggest learnings from building Optibus to a global unicorn. "We
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In this episode of the SaaS Revolution Show our host Alex Theuma is
joined live from the SaaStock Studio at SaaStock Europe 2024 by
Amos Haggiag, Co-Founder & CEO at Optibus, who shares his
biggest learnings from building Optibus to a global unicorn. "We
sell a mission critical product. When a customer chooses Optibus,
if Optibus doesn't work, the public transportation stops working -
busses don't arrive on time or don't arrive at all, passengers get
the wrong information, like, it's a disaster. So the risk is so
high that in order to anyone to choose Optibus, it's not enough to
just bring like a really good product, you need to also convince
[them] that you're not introducing risk, that you know how to work
in complexity, you know how to work in different regions, it's very
local. And because of that, at some point, we decided to change the
organisation into more focus on the local region kind of
management." Amos shares: • Optibus' funding journey to a $100M
Series D funding round and a $1.3B valuation • The moment they
realised they had surpassed $1M ARR (and why he didn't think they
had product market fit at the time!) • Scaling their sales team to
accommodate for their global customer base • From localised to
centralised- the painful process of restructuring • Challenges with
delegating tough decisions as CEO • The importance of having a long
term focus and more!      Check out the other ways
SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)

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