Scaling Goldcast to North of $10M Revenue

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Palash Soni, Co-Founder & CEO at Goldcast, who shares
his journey scaling the business to north of $10M in revenue. "We
realised that the market is probably in bigger companies because
that's where we are getting the pull from, and so our first actual
like big customer was this company called Drift in Boston, which
very popular Martech company. And that gave us the aha moment that
okay, this is where the fit is. And so the moment Drift signed
which was in end of Jan. 2021, at that time we were probably like
$30, $40k in ARR. And when Drift signed then that started the chain
sort of like the messaging and everything came together. Then we
got to $1 million in three months." Palash shares: • Having an
entrepreneurial itch from a young age; from buying sweets in bulk
and selling them at a markup in his school days to renting out a
video game console for a cent per hour • Why he believes marketing
mediums evolve every 10 years, and how that was an asset to
Goldcast • The risk they faced becoming a multi-product company and
how he managed internal pushback • Entering the zeitgeist of B2B
Marketers • The three key levers getting to $10M in revenue;
including investing heavily in post-sales customer success • Why
classic outbound doesn't work and more!       Check
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