Scaling Eden Data: Taylor Hersom's Global Startup Success Story During the Pandemic

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Taylor Hersom, Founder & CEO at Eden Data, who shares
insights into their global scaling journey during the pandemic.
"Your reputation is everything as you're growing fast and trying to
make it to your next round. And when you have multiple competitors
in a space, you don't want your customer or prospect googling your
name and seeing something like a data breach." Taylor shares: • His
approach to growing the business; from focusing on partnerships and
referrals to differentiating through branding and content marketing
• Key security concerns for founders, including reputational damage
and the need for certifications like SOC 2 to close deals • How he
capitalised on the increased focus on cybersecurity during the
pandemic as more businesses moved operations online • How they
identified an underserved niche and tailored their offerings and
messaging to serve them effectively • The one thing their team does
to drive inbound leads and more!      Check out the
other ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)