Navigating SaaS M&A and AI Transformation: Leadership Lessons from Unbounce's CEO Steve Oriola

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Steve Oriola, CEO at Unbounce, who shares the leadership
lessons he's learnt from navigating a SaaS M&A and the
transformation AI has had on business. "We also survey base of
employees and those values are landing pretty well. That's an
important part of it, is that people understand how everyone works
and how everyone should be working and how we should be making
decisions. And we correct ourselves all the time on that." Steve
shares: • How he's steering the marketing tech ship through choppy
waters - from perfecting landing pages to building an AI-powered
platform that actually tells you which customers are worth chasing
• The behind-the-scenes of marrying two companies' cultures;
complete with leadership team matchmaking and values that actually
stuck • Why he's betting big on AI being more than just a buzzword
• The secret sauce to staying sane as a CEO, including cold
plunges, fitness regimes, and the art of not bringing work drama
home (even when your spouse is in the industry) • How he's tackling
his biggest CEO headache with everything from Berlin Q&As to
leadership pow-wows and more!       Check out the
other ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)