Week 11 Ending-Scarcity

This week we talked about the psychological principle of
Scarcity. When things are harder to acquire, and the supply is
limited, they become more attractive. 


How to use this to grow your business: You can limit the number
of available products or services. You can limit the window of
opportunity to purchase your product or service. You could even
make it available only to the who complete some other request or
task first. 


Think for a moment about a group or club that makes you earn
badges in a specific order, or try to remember a commercial that
didn't say for a limited time only.


We are often moved into action because we believe we may miss out
on a deal or service. Used properly it can help your potential
customers make the action necessary to purchase what you are
offering.


Check out our Facebook Group and be sure to let me know if there
is a specific principle you would like to hear about.


Check out our Website for our tips and techniques for growing an
online business from our podcast and Blog.