Week Ending 14-Expectancy Theory

People will very often do what is expected of them, even if it is
uncomfortable or inconvenient for them to do so if they also
believe it will benefit them in some way. You can use this to
increase engagement in your live events, either in person, on
Facebook, or on Youtube. 


Very often people underestimate their value and in so doing tend
to let people off the hook when it comes to asking them to do
something that may be out of their comfort zone. But if you
instead send messages of expectancy about doing things like
showing up, or purchasing your product or service, it will have a
strong effect as long as what you are offering them is believed
to benefit them.


It is also the end of week 14 and we do a wrap up of what has
been working and what is still taking time to really get a
foothold. In the coming weeks and months, we will be talking
about how to use each of the different platforms to promote your
content. We will also be doing a complete overhaul of our
websites together to add story branding so we can add a customer
journey on our sites that will lead to greater engagement and
conversions.