S2 Give Your Customers a Label

Be sure to give your customers a label. Be sure it contains a
powerful word that will make them more likely to feel an
invisible pressure to live up to the label. 


Labeling and calling people "Active Listeners" will
psychologically make them more likely to be active listeners. We
like to be and feel consistent, so when we believe that others
see us a certain way, we feel an unconscious pull to remain
consistent with that way of being thought of.


You can even create labels for your audience, clients, or
customers that they can strive for.


Week ending: last week I saw a bit more traffic, I posted only
one additional article on my website, but I plan to remake the
home page soon and add a product line. I'll keep you posted.


Future plans: this week I plan to research my local competition,
and create a product line that will be competitive in price, but
offer greater value. Stay tuned to see how that goes.


Check out the changes as they happen: Broken Moon Media