S2 E6 Give Customers Instant Gratification

Don't make your clients, audience, or customers wait for
something they can get right away, and even more importantly,
Have your product or service eliminate a wait for them. 


MRI studies show that the frontal cortex of customers' brains
becomes activated when they have to wait. This is bad because
this means they are thinking too much, this gives them time to
talk themselves out of your offering. It also means people are
not in a comfortable state when they have to wait for something.


How well do you think a weight loss plan would do if they said,
"guess what, you put this weight n about 3lbs a year and we are
going to help you take it off at the same speed?" Who would go
for that? Does anyone get suckered into the latest get rich
slowly plan? No, but get rich quick schemes are sold and generate
millions of dollars in courses, programs, and guides every month.
Try to sell immediate gratification, not waiting.


Amazon sells "order today and get it tomorrow" which is why they
sell so much more than regular online businesses. If you are a
shipper, at the very least try to offer free shipping, so they
can experience the immediate thrill of getting something "right
then" for free. 


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