S2 E7 Divide and Conquer

Divide and Conquer your audience, clients, and customers. That
means give them a category or segment to claim and hold on to.
People will divide into groups over the slightest things and then
place great value on the label.


Offer labels or different groups of customers if possible, if not
use the niche you serve as your label. Offer them what they want
and claim the niche with pride. People will be die-hard fans of
you if you do. 


Yes, you will make enemies of everyone else, just as fans of
particular sports franchises do, but you gain the strong support
of the same team fans you serve.


If you are ever able to find a niche that allows you to serve
others independently, then more power to you, until then, divide
and conquer.


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Stop By Broken Moon Media.