S2 E11 Small Surprises

There is an enormous value in giving away small surprises. A
small surprise can be something as simple as having your shipping
upgraded for free overnight shipping. It can be something as
thoughtful as a handwritten thank you note on the packing slip.
Even placing a free sticker of your brand inside the package can
go a long way toward fostering the relationship between you and
your customer. Because of surprise reciprocity, customers will be
so impressed with and happy about being surprised, they will feel
almost indebted to you and fill in an online review, share with a
friend how great your company is, or even continue ordering from
you. 


Repeat customers are made by making customers happy, and a nice
little surprise can do just the trick. Be sure you try to
surprise your customers.


Last week in business: Google is continuing to trim down the
keywords my website ranks for. The traffic is down, but the
quality of the customers seems a little bit higher. The people
who land on the articles are taking the time to read them. 


But that brings me to my plan for next week. I need to add calls
to action on each page and at the beginning of each article. I
noticed that while the organic traffic is coming to the website,
they are not necessarily going any deeper into the site. My goal
is to get them to give me their email, and I do not have good
enough offerings or calls to action to convince them to sign up
for my email list. That is what I will be working on this week.


Check out the changes to the website here Broken Moon Media


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drop me a comment on the Tune-in Tuesday of this week's episode,
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over on the podcast. If you are interested in being interviewed
as a business owner, let me know that as well.