S2 E18 Complex Buying Behavior

#1 of the four types of consumer behavior: Complex Buying
Behavior 


We are starting a four part podcast about consumer behavior. We
are going to dive into the 4 types of buying behavior you need to
be aware of. How you can use your knowledge of the types of
buying behavior to adjust your marketing approach. Be sure to
subscribe to the podcast to not miss any of the four
behaviors. 


This week we discuss Complex Buying Behavior. This is when buyers
are considering expensive purchases that are infrequent. Think
car, boat, house, hot water heater, etc... Customers are much
more directly involved in the research process. They want to be
sure they are getting a good deal, they have all of their
questions answered, and believe they are making a smart choice.


Be sure to answer all of the customer's concerns, questions, and
road blocks. Give your potential customer the ability to feel
good about their purchase. Make sure the product is worth the
cost, and the cost should hurt just a little. In truth the
customer will value it more that way. We will discuss the
psychological principles about why in a later podcast.


Week Ending for the Online Business


Little happened, this week, but there were slightly more organic
traffic leads sent to the website. The site needs more time to
ripen or mature. We will check back n it next week.


Be sure to Check out the website for yourself at Broken Moon
Media


Come give us a holler at Grow an Online Business on Facebook