S2 E20 Habitual Buying Behavior

What is Habitual Buying Behavior


Habitual buying behavior are purchases characterized by
uninvolved buying patterns. Consumers are not as concerned by the
specific brands, but habitually buy the product type. 


Think bread or cereal from the grocery store. If your favorite
brand is not there, you'll often buy a different brand as long as
it is the type of bread you were looking for, sourdough, wheat,
white, french loaf, etc...


How to use habitual buying behavior to sell more products


When customers just want to buy the type of product you can have
mimicking packaging, for in store sales, but it is easier to rank
for the search term that people will use when trying to purchase
the type of product online. 


Examples:


If you are selling snail killer- write a great article on best
box of pellets to shake over flower beds.


If you are a plumber- write articles on how to replace a hose
bib, how to stop a leaking pipe, how to change a faucet,
etc... 


If you sell coffee beans- write great articles on why the degree
of roasting is as important as the bean origin, using best flavor
coffee bean as a keyword.


Week Ending:


This week was interesting, I a still all over the board with the
terms I am ranking for. My site has not yet begun to rank very
high for any of my targeted keywords. I'll keep you posted as the
site matures.


Please join the conversation on our Facebook Page Grow an Online
Business


And check out the website at Broken Moon Media