S3 E3 Story Branding Your Website

Why is Story Branding Your Website so Important?


People do not buy really buy products. They buy the story behind
the product. When you buy a lemonade from a machine $0.50 feels
like too much money for what you bought. But have you ever
considered that paying $2.50 for a tiny little lemonade from the
the child's stand at the corner makes you feel good for
supporting your entrepreneurs? Why I will often buy the lemonade
and not even drink it, it's not about the lemonade, it's about
the story the kid has, by setting up a stand and working hard, I
want to support him or her.


Do You Have a Clear Story? 


Your story should be a clear message, your potential customers
should know who you are, and why you are selling what you sell.
If you can win them over with your story, your price becomes
secondary. I spend more very often with brands I like rather than
purchase cheaper products from brands I do not like.


Is it Discernable on your website?


In the first few seconds your potential customers should be able
to see you have a unique proposition, story, or reason for
selling what you sell. If not you are just a me too business and
in that case you simply need to be the cheapest. Being second
cheapest is not a compelling advantage in the marketplace. If you
cannot win on price, you must win with your story.


Is it Consistent Across all Media?


If you use social media, advertising, a website, or other
marketplace for selling your goods or services, your message
needs to be the same across all forms. So that when your
potential customers or clients tell others about you they do not
get a completely different impression of you from you if they use
a different media to find you.


Week Ending for my Website:


This week was not great for traffic. New visitors are down, and
they are not staying long. I am going to have to change up my
strategy. i think I am going to have CJ take a look at my website
and give me some pointers to make it better.


Check it out here: Broken Moon Media


Be sure to join the Facebook Group Grow an Online Business
because we are going to be doing some live Q&A videos for our
group members.