E04: Jessica Anselmi, The Sill

In this episode of the Agents of Innovation Podcast, David Knies
is joined by Jessica Anselmi, Head of Marketing at online plant
retailer The Sill. Prior to becoming part of the leadership team
at The Sill, Jessica led innovation teams at Dunkin' Brands and
Panera Bread, and worked in PR with a number of leading agencies
focused on corporate social responsibility. They discuss working
within big established brands and adjusting to the culture of a
high growth, venture-backed start-up. Instead of the big company
"culture of no" that can often kill innovation, Jessica prefers
the entrepreneurial "Yes, and" culture of The Sill, which is
about elevating great ideas and turning them into action with an
emphasis on pace, not perfection.