Peer Into the Future: A Cvent Case Study on Hybrid Extended Engagement

Many planners think a hybrid event is simply a program that ties
together a single in-person event with a simultaneous digital
component. Think again!


Meetings Today's Tyler Davidson talks with Cvent's Rachel
Andrews, senior director, Global Meetings & Events, and
Patrick Smith, senior vice president and chief marketing officer,
about their experience producing the hospitality tech giant's
Cvent Travel Summit, which featured specialized content for
different subsets of audience and multiple event formats, as well
as in-person elements in two different countries before and after
the main production.


Sound complicated? Let Rachel and Patrick share how they pulled
it off, because hybrid meetings are here to stay and the race is
on to deliver the most engaging and relevant experience for all
attendees.