Visit Orlando Chief Casandra Matej on the DMO's "Unbelievably Real" Campaign Launch

Visit Orlando has teamed with the Orlando Economic Partnership to
launch the "Unbelievably Real" marketing campaign, which seeks to
communicate the message of the top meetings and events
destination's authenticity and unique nature, which often gets
lost due to its profile as the world's preeminent theme park
destination and leisure travel magnet.


Meetings Today's Tyler Davidson sat down with Matej at IMEX
America 2022 to discuss the new initiative as well as how the
destination fared during Hurricane Ian and the phenomenal
response of its hotel community to help residents of Florida's
hard-hit communities weather the storm.