Encore "Breaks Free" at IMEX America, and an Engaging New Role for Planners

Everyone's after attendee engagement at events, and Encore Global
may have just cracked the code with its "Break Free" immersive
environment debuted at IMEX America 2022.


Ben Erwin, president and CEO of the global event planning,
creative, production and technology juggernaut, talked with
Meetings Today's Tyler Davidson about its mysterious and
magnificent "multi-room" environment shrouded by towering black
draping in the back of the Mandalay Bay Convention Center.


But it was much more than the proverbial big show reveal at IMEX
America, as Erwin said the concept can be customized for any
industry or event, and that meeting planners may see their clout
greatly increased as they work to create connections within
organizations in a dynamic new workplace environment that has
been rocked by remote work and retention and staffing challenges.