Scotland, and Europe, Are on a Journey to Change. Why Is the U.S. Different?

VisitScotland Business Events launched an ambitious Journey to
Change initiative in 2021 that aims to showcase how business
events in the country can drive social and economic
transformation. Most of Western Europe seems to be following the
same path, especially in terms of sustainability.


Meanwhile, while the U.S. meetings and events industry actively
sings the praises of issues such as sustainability and the impact
business events have on the environment, the message doesn't seem
to be translating into actual practices and government
regulations like it does across the Atlantic.


Meetings Today's Tyler Davidson sat down with VisitScotland's
Neil Brownlee at IMEX America to explore the country's ambitious
initiative, as well as meetings and events trends, facility
information and the benefits of bringing meetings to
Scotland.