True Aloha: Meet Hawai'i's John Reyes Shares How Hawai'i's Tourism Is Guided and Guarded by Its Culture

In some respect, the pandemic allowed the islands of Hawai'i to
heal, as mass tourism came to a halt. The break only solidified
the realization—long held by many Native Hawai'ians—that it is
paramount for the unique culture of the islands to be understood,
and respected, by visitors.


John G. Reyes, senior vice president and chief MCI
sales officer for Meet Hawai‘i, shares how Hawai'i's tourism
community has come together to honor the true spirit of aloha,
and communicate the responsibility for visitors to give back to a
people and culture that has given so much of itself in welcoming
them.


From incorporating indigenous cultural programming and activities
to unique excursions and CSR that honors the native culture,
Hawai'i is sharing a deeper understanding of itself with the
world.