IACC CEO Mark Cooper on the Resurgence of the Conference Center Segment

As the leader of the association representing major conference
centers in Europe and North America, IACC CEO Mark Cooper is in a
unique position to gauge the recovery of the segment, which was
hit especially hard by the pandemic.


How is the conference center segment currently faring? How are
corporations using these facilities to gather a workforce that in
many respects was scattered to the wind, or evaporated, over the
last three years? Is the message of sustainability getting
through as we face climate change?


Meetings Today touched base with Cooper at IACC's Americas
Knowledge Exchange, its renamed annual conference that seeks to
strengthen both the bonds of knowledge and integrate an influx of
new leaders into the world of that thoroughbred meeting facility,
conference centers.