Omni's Big Brand and Customer Experience Refresh, With Dan Surette

Omni Hotels & Resorts has embarked on its first brand refresh
in more than a decade, coinciding with an impressive growth phase
that figures convention hotels large in the equation.


Dan Surette, chief sales officer for Omni Hotels & Resorts,
explains how the privately owned hotel company is placing a
premium on the customer by working with global experience
transformation company Materials Plus on a $1 million project to
create two signature employee training programs that focus on
personalization.