Massive Maritz Study: Late Registrations = Extra Revenue

Late meeting and event registration keeping you up at night with
heartburn and night sweats? Don't fret, planner! The later the
registration the more ancillary spend an attendee drops at an
event.


Maritz has released a groundbreaking Registration Insights Report
that collected data over three years from 360,000 registrations
at 30 tradeshows. Emily Laufgraben, market insight manager for
the global meetings and events giant, reveals the sweet spot
between fretting over late arrivals and taking their event spend
to the bank.








According to a robust new survey from Maritz, late event
registration translates into more ancillary meetings spend by
attendees. Discover where this sweet spot between heartburn and
revenue generation lies.