How Phoenix Is Going Big on Sports Meetings and More!

Visit Phoenix is spiking the ball in the end zone via the
launching of its Phoenix Sports and Events Commission, hoping to
build on its success hosting marquee sports events such as Super
Bowls and Final Fours.


We tapped Lorne Edwards, chief sales officer, and Jane Vukovich,
director of destination services, to discover how this new
division will also focus on cultural, music and other big events.


Plus, Jane Vukovich shares how the DMO can provide soup-to-nuts
service to meeting planners bringing any type of event to the
Valley of the Sun.