Erasing Your Digital Footprint with Jeff Jockisch

Data is continuously being collected and this information can
lead to misleading conclusions about an individual. Without
proper context, behavior can be misinterpreted. This underscores
the need for data privacy laws and stronger protections against
data brokers.


Today’s guest is Jeff Jockisch. Jeff is a passionate data privacy
researcher dedicated to exploring the evolution of technology,
our search behaviors, trust dynamics, and safeguarding of our
information. As Managing Partner at ObscureIQ, he specializes in
advanced data removal and privacy risk mitigation for enterprises
and government organizations.
Show Notes:

[0:58] - Jeff describes his career and what he does in the
field at ObscureIQ.

[3:35] - Instead of taking his career into the compliance
field, he took his expertise to the intersection of data privacy
and data science.

[4:40] - Jeff explains what a data broker does and breaks
down a recent data breach.

[5:40] - The legal definition of what a data broker is is
very narrow.

[6:42] - The data that is collected by data brokers can
literally be anything, like health care data, drivers licenses,
and viewing habits online.

[7:32] - One of the worst types of data that is collected is
cell phone location data.

[8:46] - Data tells a story, but pieces might be missing.
Data can paint an inaccurate picture of someone.

[10:18] - Data can be interpreted in different ways.

[12:41] - Your digital footprint can be deleted. But in
addition to deleting it, your behavior needs to change.

[13:50] - Apps track data automatically for ads.

[16:31] - All of these companies are collecting our data, but
they’re not securing it.

[19:42] - What can someone do with collected data? The
possibilities are endless.

[21:38] - Data that is collected can also show other people
who are connected to you.

[23:10] - Some things can be deleted, including public
records.

[25:09] - The problem is that the data brokers are massively
powerful.

[27:15] - Check out the links below for resources that Jeff
recommends on the steps to take in order to delete the data you
are leaking.

[29:57] - Jeff shares an experience of almost being a victim
of a scam.

[33:10] - Scammers sound totally reasonable in the moment,
even when we reflect and feel stupid for making a decision.



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