P4F #10 / SE2 with Friedrich Fries-Henrich, Founder of Circulania

How to create interest from your target customers about your
#marketplace? In this #podcast episode of #PlatformsForFuture,
@Nathalie Dumas and @Matthias Walter interviewed @Friedrich
Fries-Henrich, founder of @Circulania, a B2B platform for secondary
raw materials, enabling companies to sell their industrial waste
material as new products. When they started, Friedrich and his
associate thought it would be easy to replicate an eBay for steel
materials but they underestimated that the B2B market is a very
different market. Now Circulania helps companies to have a place
where they can trust the information and where they can match the
quality, price and availability of the products they are looking
for. In this episode we talk about : - Companies’ expressed and
unexpressed needs - Creating a virtual value chain - Matching
quality, price and availability Listen to the episode on your
favorite broadcast platform. #platforms4future