How to (re)introduce plant-based meat to China

China is no stranger to vegetarian food. If anything, the Chinese
have invented countless vegetarian dishes that imitate meat
throughout their centuries-old history of Buddhism. In this
episode, we try Impossible Meat, we try its counterpart
in China, we talk to people who sell it and who study the
market, and we ask - how should companies introduce, or perhaps
reintroduce, meatless meat to China?