From Weights to Waiting with Xabier Marshall

Xabier Marshall is a personal trainer and the
owner of Multiply Performance in the UK.


I discovered Xabier while reading a BBC article about gyms in a
COVID and post-COVID world. I’ve never been to a gym in my life,
so I couldn’t tell you why I was reading that article. But Xabier
was quoted about successfully Pivoting his personal training to
an app-based plan.


I had to know more. So I sent him a cold message on LinkedIn and
3 days later we recorded this episode.


In this conversation we discussed people’s perceptions of
personal trainers, Xabier’s initial emotional response to the
2020 lockdowns, how being marketing-minded allowed him to see
what was next and what was needed, his new app-based training
program, and his predictions about the future of the gym and
fitness industry.


It’s a deeply insightful conversation, and a lot of fun.


Connect with Xabier:


Instagram: https://www.instagram.com/multiplyperformance/

Website: http://www.multiplyperformance.com/



 


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