The Positive Apocalypse - Framing and Influence with Zoe Chance

Today’s guest is Zoe Chance.


Zoe is one of the world’s foremost researchers and speakers on
ethical influence and persuasion. 


She’s a beloved Yale professor who teaches the most popular
course at the School of Management: Mastering Influence and
Persuasion.


Her new book, Influence Is Your Superpower: The Science of
Winning Hearts, Sparking Change, and Making Good Things
Happen, is based on that course.


Zoe is also a dear friend and collaborator who helped me craft my
now famous TEDx talk back in 2015. 


She is the first ever repeat guest on this podcast, having joined
me way back in Season 1 when this show was called One New Person.


Interestingly, that interview came at a time when Zoe was at the
very crossroads that eventually led to this book. And that’s
where this conversation picks up.


We spoke about doing what you love, how to write an academic book
that feels conversational and friendly, and why the book had to
change completely in response to COVID. 


Diving into the book itself we focused largely on the power of
framing as a tool of influence, which includes a discussion of
mind readers, magicians, and gorillas. 


We also touched on how timing can be used to positively influence
someone, and offer advice on how to stop turning people off by
asking to “pick their brain” or “buy them a cup of coffee.”


Finally, Zoe offers one critical piece of advice to young
professionals trying to navigate this crazy, ever-changing world.


I had the honor of reading Influence Is Your Superpower cover to
cover as an advance publisher’s copy, and my one-sentence review
is:


This book is Robert Cialdini for the kindness generation.


Grab your copy of Influence Is Your
Superpower here:
https://amzn.to/3qX4WrU 


Connect with Zoe:



https://ZoeChance.com

https://www.linkedin.com/in/zoebchance/