53. Franz Purucker, Co-Founder @ Hive - Reinventing how e-commerce & DTC brands run their operations.

In this 53rd episode of "Runway Series Originals", I am thrilled
to welcome Franz Purucker, Co-Founder at
Hive.


- - -


[PROMO CODE] This episode is an excerpt from the
episode that you can find in full with the full shownotes for our
premium members on VentureNotes.co. Being a
premium member of “Venture Notes” means 1) full episodes +
detailed shownotes, 2) invitations to live podcasts and events,
3) a private chat reserved for the premium members community, 4)
a monthly online get-together reserved for premium members, 5)
perks and 6) possibly an investment syndicate! To thank you for
listening to this episode, we offer you 20% OFF on the 12 month
premium plan (€ 72 instead of € 90) valid until October 31, 2021
< Here is your link
https://upcomingvc.substack.com/ep53Hive >


- - -


Buying a product online these days is not only anymore about
great online shop design. Customers expect an end-to-end
experience, including a great online shop, stellar customer
service and a unique unboxing experience. A study by
Bain&Company found that 60-80% of customers, who are
satisfied with a brand’s offering, do not return to do more
business with the company that initially satisfied them. Thus,
offering a unique experience is more important than ever. Your
vision of your brand must be channeled not only in your packaging
but throughout the whole customer experience, from on time
delivery to easy return and seamless payment options, in order to
increase brand loyalty.


No one could not agree more with these statements that Hive, a
german based logistics platform for DTC brands. Founded in Berlin
in 2020 by Oskar Ziegler, Franz Purucker and Leonard von Kleist,
Hive eases the fulfillment process for e-commerce brands via a
software solution that provides customised analytics, forecasts
and suggestions, in addition to its own in-house logistics
fulfillment centres.


And I can not be more excited to receive in this episode Franz
Purucker one of the 3 co-founders of Hive because we initially
met with Franz about 4 years ago when he participated as an
aspiring VC to our 2nd Venture Capital Investment Challenge that
we organized at Station F in Paris.


Franz is only in his mid-20s but has already an impressive
background that has enabled him to develop unique analytical
skills to run operations and strategy as well as unique insights
about the challenges that DTC brands need to address to grow and
scale processes while delivering a seamless experience on the
customer side.
In this amazing episode, Franz explains


his key takeaways and learning from his early career in
consulting, banking and as a DTC entrepreneur in Indonesia

the challenges that DTC brands meet

the contrarian product vision that the founding team at Hive
built right from the begining

how Franz and the founders were able to fast-track their
fundraising rounds

how big you need to think when talking to later stage
investors and why long timelines matter

their ongoing international expansion with the particular
example of what Franz & Hive start to build in France



And many other fascinating topics and insights


I am sure you will love this episode so enjoy it right now.


- - -


The "Runway Series Originals", "AMA VC", "Human Factor", "No-Code
VC / Fit" & "Venture Talks" podcasts are produced by
UPCOMINGVC (www.upcoming.vc), created and hosted by Raphael
Grieco.