57. Edo Fouilloux, Co-Founder & CEO/CTO @ PatchXR - Blending the emotional power of Music with the possibilities of World-Building Games in the Metaverse [web3]

Ep57, a metaverse, music & web3 episode with Edo
Fouilloux, Co-Founder & CEO/CTO @
PatchXR.


[PROMO CODE to listen to the full episode
https://upcomingvc.substack.com/ep57]


The technological possibilities for bringing music into the
virtual world seem endless; all that's missing is an
artist-driven breakout moment, as Pitchfork would say. The fate
of any new media format depends both on the underlying tech and
on the content it delivers, and music has always seemed bound for
interactive multimedia spaces. A few attempts by Björk, in 2011,
and Radiohead, in 2014 were early such pioneering experiences but
the practical utility for fans often wasn’t clear. Even when the
experiences were thrilling, it was difficult to see who would buy
the gear for them, or how often they would want to go back for
more.


Two years in after the pandemic started, it seems like remote
interactions over a smartphone or computer screen are suddenly
the norm and a virtual-music future that was always supposed to
be just around the corner appears, once again, to be almost in
sight. Bloomberg Intelligence has predicted that the metaverse,
loosely defined as an always-on internet made up of 3D virtual
worlds where users take the form of digital avatars, could be an
$800 billion market by 2024. It seems likely that music will play
some part in this virtual future.


Applications for music in the metaverse are varied. This is where
PatchXR, a swiss-danish startup, comes into play. PatchXR is a
technology company founded by artists, hackers, and XR experts
blending the emotional power of music with the possibilities of
world-building games in the Metaverse. PatchXR is building
PatchWORLD, a user-generated content platform
for INTERACTIVE MUSICAL WORLDS,with a fully integrated
creation system. It connects creators and audiences in an economy
designed for Web3 & XR.


Creators from various skill levels can use PatchWORLD
to build and share, interactive digital assets, songs, stories,
or complete musical worlds, where you can dig into a complete
collection of interchangeable blocks that blend music and visuals
with gesture and interaction in real-time. Imagine
the Minecraft of Music. Audiences looking to engage
with immersive and interactive musical content can have casual
fun together by entering PatchXR growing library of interactive
content made by our users and PatchXR, filled with instruments,
narrative games, and fully immersive shows. In these shows,
the audience can step inside the recorded media and interact.
Imagine Spotify meets Twitch, but you can walk around and
play.


In this Runway Series Originals 57, we meet Edo Fouilloux,
Co-Founder of PatchXR. In this five-part episode, you will
discover an exceptional team of artists, hackers and XR experts,
a unique vision to develop an immersive environment for creators
in music, the technical complexity to create such an infra,
monetization with web3..


-- Produced by UPCOMINGVC upcoming.vc, created and hosted by
Raphael Grieco.