[Slush 2023 Exclusive] Decoding Brand Building, Cracking the Code, with ⁠⁠Rahul Vohra⁠⁠, Co-Founder & CEO at ⁠⁠Superhuman

Slush 2023 Exclusive! Cracking the Code: Decoding Brand
Building with ⁠Rahul Vohra⁠,
Co-Founder & CEO at
⁠Superhuman⁠.


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"BUILD YOUR BRAND" EBOOK! This episode comes up with a
9-page step-by-step framework (ebook in PDF) to build your brand
as an early stage startup founder, whether you're building in
web2 or web3, based on Rahul's experience building Superhuman,
the fastest email experience. This ebook in PDF will be available
for our paid subscribers on our newsletter "Venture Notes". End
of year 2023 offer!! Get 50% off and pay €45 instead of €90 for
12 months.


Redeem
link:⁠https://upcomingvc.substack.com/superhuman⁠


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Founders often grapple with the stark realities of building a
brand, achieving product-market fit, and nowadays integrating AI
into their products.


Rahul Vohra (⁠⁠linkedin.com/in/rahulvohra⁠⁠), Co-Founder &
CEO at Superhuman (⁠⁠superhuman.com⁠⁠), provides pragmatic
answers to these critical questions.


In a world where success is measured not just in innovation but
in practical execution, Rahul shares his insights from
Superhuman's journey.


Get ready for a no-nonsense exploration of the challenges and
strategies that define the intersection of technology, business,
and user experience, where Rahul delves into the philosophy of
product design, emphasizing the early importance of building a
brand for growth. In this episode, Rahul guides startups on
crafting their ideal, positioning, and brand attributes before
delving into names.


Drawing on Superhuman's success, Rahul highlights the symbiotic
relationship between brand building and achieving product-market
fit. He also explores the intricacies of growing a brand through
press, thought leadership, influencers, and virality, sharing
valuable advice on each.


Whether you're building a brand, seeking product-market fit, or
envisioning the future of technology, Rahul's perspectives offer
invaluable guidance. Let’s get into the episode right now.


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The podcasts Runway Series Originals, AMA VC, Human Factor,
No-Code VC / Fit, Venture Talks & Solo-GP Series are produced
by UPCOMINGVC (⁠⁠⁠⁠⁠⁠⁠⁠⁠upcoming.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠), created and hosted
by Raphael Grieco
(⁠⁠⁠⁠⁠⁠⁠olivecapital.vc⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠rapha.elgrie.co⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠raphael-grieco.com⁠⁠⁠⁠⁠).