TCBB 30 - Stop Writing To Your Ego

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman
Facebook: Facebook.com/copywritingblackbook I don't hang out on
Twitter much but every once in a while I'll get on and check things
out and and see something that catches my eye and it's worth
sharing. And this is a great copywriting tip and that's why I
wanted to share it with you because of course is the copywriting
BlackBook podcast and I want to share with you all the tips and
tricks that I can to help you get your get your copy tight and
ready to ready to go to the masses and bring people to your product
service or your client's product or service to make their life
better. This is from Alex Hormozi. You may or may not have heard of
him. But he's he's one of these gents that has made a bunch of
money teaching other people how to create a gym business. This what
his this was tweet says: “we stop teaching people how to read a
grade five, and just expect them to get better on their own. One of
the biggest boosts I got in marketing was when I switched to
writing for their understanding, rather than to my ego.”So let's
break that down for a minute. I don't know if it's true that we
stop teaching people to read in fifth grade. But I can see how
that's very possible. Because where I live, fifth grade is the last
of elementary school. When my kids go from elementary school and
middle school they're not done reading, but they're not being
taught reading anymore. They're given reading assignments, they're
told to write book reports, and I actually have a daughter in sixth
grade. And she said, “I do way more writing in my reading class
than I do any reading.” So there's way more writing involved that
doesn't feel like it's a reading class. And so think about that. If
the majority of people have not have not done any more building of
their reading skills after fifth grade, then how would they be able
to read and understand your sales letter, or sales copy whatever it
might be, if you're writing on an 8th, 10th, 12th or even college
level that they can't understand. And so when he says that he got
his biggest boost when he switched from writing to their
understanding than to boost his ego. That means he decided to start
writing on a fifth grade or lower level than writing on one of
these higher levels. So anyways, that's an important tip that you
need to pay attention to that you need to remember when you're
doing your writing is keep it down on the level of your audience
which the majority of audiences even if they're a doctor or a
college professor, need to be reading your copy at a fifth grade
level or lower. So anyways, keep it simple. Keep it keep it low.
Don't Don't be writing big words, big fancy words and trying to put
complicated sentences together. It's not going to get you near as
far as nearly as far as nice near as far nearly as far as if you
keep it on their level. So anyway, Hey guys, thanks for tuning in
listening today, make sure to head over to the copywriting lab.com
Check out what I got going over there. I'm opening the door soon
for you to get on my list of the copywriting of lab notes. So the
lab notes list where I'll send out an email every day teaching you
another tip or trick for your copywriting pleasure. And so keep an
eye out for that. I'll make sure and post that here when it's ready
to go. And yeah, we'll we'll do some good stuff. So thanks for
tuning in. Until tomorrow, we'll talk to you later.