Two Copy Crimes You Should Never Commit

As a copywriter or a content writer, your goal is to write copy
that is easy for your audience to understand. Over the years, Dan
& Terry have figured out a few easy ways to do that.

On today’s episode of The Copy Corner, we’re going to let you
know two “copy crimes” you should never commit.

First, stop relying on filler words, specifically “that.” Most of
the time, you can cut “that” out of your copy completely.

Second, instead of writing, “We are blank company,” focus on the
solution you provide. Change those “we’s” to “you’s” especially
in your website’s headline.

What are your biggest copy crimes? Let us know what you try to
avoid when writing!