Does Short or Long Copy Convert Better?

Let's talk length of copy.

This is something that gets searched on and asked about a
lot.

Which is better for conversions: Short or long copy?

In today's Copy Corner episode, Dan and Terry discuss..

The one thing you need to know before you worry about the length
of copy
Two case studies to prove which converts betters
When short copy is the right choice
The goal of your copy regardless of the length

Enjoy!