Our Honest Thoughts About the StoryBrand Framework

Donald Miller, the brains behind StoryBrand, built a
whole framework around a way to tell stories for brands
effectively. He wrote a whole book about it, and now hosts a slew
of courses, a podcast, and speaks about it. It’s a popular
approach in digital marketing.


Its main mission is to craft compelling messages and
ideas for your brand through the use of storytelling. A big tenet
of StoryBrand is to focus on the customer and make them the hero
of the story. That customer-centric focus should be evident and
inclusive for the reader from the very first word.


Never make it about you. It’s not about you.


Cast the audience as a character, and flesh them out. You
should be able to boil down what the customer wants down all the
way to just one, single desire. One big idea can translate to
“how exactly does your service or product transform your
audience?”


Our verdict: honestly, StoryBrand is effective! We
advocate using this approach! What more do you think you can do
in your marketing to center the message around the
audience?