How to Start Writing Great Copy

Is your biggest challenge with writing copy getting started?


There have been plenty of times where I start writing a new
homepage or email for a client and think, "how am I going to
start this?"


Do I start by pointing out a problem? Do I go right in for the
offer?


These are common copy problems. But one framework to kickstart
your copy is knowing your prospect's awareness level.


On today's The Copy Corner, Dan & Terry break down Eugene
Schwartz's five stages of awareness and what type of copy to
write for each one.


Give it a listen and perhaps this could be your go-to approach to
start writing great sales copy.