How to Build an Authentic Brand Voice with Jess Sanfilippo & Maria West of House of Wise

House of Wise is a luxury CBD brand empowering women to take
control of their stress, sex, sleep, strength and wealth. In less
than a year, they have become a force in the CBD space and
growing a loyal following on Twitter and Instagram. How have they
been able to resonate with hundreds of thousands of woman so
fast? 


To find out, Terry Schilling talked to Jess Sanfilippo, Head of
Marketing, and Maria West, Content Manager of House of Wise. Jess
and Maria share how Twitter helped them both land roles in the
company, how they built House of Wise's genuine and smart social
media strategy, how they add customer voice into their marketing,
and what building an authentic brand voice and Chipotle burritos
have in common. There's a lot of great examples and marketing
tips in this one as Jess and Maria give us a candid behind the
scenes of what it's like working for and marketing a growing
startup brand.


This episode is brought to you by CopyForEverybody.com, a website
full of copywriting and freelance writing resources for creators
of all experienced levels.


Follow Terry Schilling on Twitter @tschill86.
Follow Jess Sanfilippo on Twitter @shuggilippo.
Follow Maria West on Twitter @mariabestwest.
Shop House of Wise at Houseofwise.co


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