E100 – Jonathan Cooper – Američki biznismen u Zagrebu

Jonathan Cooper ima zanimljivu priču - Amerikanac koji je poslom
došao u Hrvatsku, i tu ne samo da je ostao, nego je pokrenuo niz
poslova i zasnovao obitelj. Još je rjeđe kakvim je poslom Jonathan
došao - kao direktor nekoliko investicijskih fondova koji su
ulagali u najranije hrvatske firme. Danas je poduzetnik, regionalni
nositelj franšize Muzeja Iluzija za Srednji Istok, Sjevernu Afriku,
dijelove Azije i Sjevernu Ameriku, te suvlasnik KlasikTV-a,
projekta njegove žene koji non-stop prikazuje stare filmove s ovih
područja. S Jonathanom smo pričali o tome kako je to bilo gledati
razvoj Hrvatske od ranih početaka do danas, što se mijenjalo, kako
je doživljavao i kako doživljava Hrvatsku nakon svih tih godina,
što mu se sviđa a što ne, te koje preporuke ima za domaće
biznismene. Ovo je jubilarna, 100-ta epizoda Surovih Strasti, i
ponosni smo što smo imali priliku razgovarati s gostom kao što je
Jonathan, te što smo došli do ovog lijepog okruglog broja epizoda!
Hvala svim slušateljima - a i čitateljima na društvenim medijima,
pogotovo Facebooku i Instagramu, te gledateljima na YouTubeu, što
nas nastavljaju pratiti u novim epizodama i novim idejama! Povodom
jubilarne epizode, krenuli smo u osvježenje izgleda i organizacije
sadržaja, te ovom prilikom najavljujemo i prvi službeni event
Surove Strasti - meetup početkom 5. mjeseca (datum će biti
najavljen malo kasnije!). Hvala svima još jednom, i do slušanja! S
Jonathanom smo pričali o: 00:45 - What makes Jonathan unusual?02:00
- I used to work in an investment fund02:45 - I am not a founder of
the Museum of Illusions, but I helped develop the franchise later
on04:15 - Best advice: Just go for it! You'll make mistakes… but
you will learn from them.06:00 - CEO is a lifestyle07:30 - KlasikTV
can never go global, but it doesn't have to. It can just be a small
family business for yourself.08:30 - Shocks regarding coming to
Croatia10:50 - USA vs Croatia… who are my kids rooting for?12:30 -
Several investment funds exist in Croatia13:20 - Croatia is now
internationally known15:30 - How companies got started in Poland a
while back…17:00 - In Croatia there exists a fear from regulations
and from the "tax police".18:20 - How does someone from the US
create a TV channel of old ex-Yu content?20:50 - Selling the
presentation and the concept without actually having the content in
place!22:25 - You build on what you already know24:10 - In Croatia,
if you fail it marks you as bad. However, if you learn, then this
allows you to build on your experience.25:50 - Try to stay a step
ahead26:45 - Franchising the Museum of Illusions28:15 - Which
business can you franchise? Which business can you not?30:30 -
People in the Balkans are worried about stealing ideas. However,
why steal something if you can just franchise it?32:30 - I won't
take an investment of just money. I need an investment of money,
knowledge and mentoring!34:00 - How do you start a franchise? What
are the exact steps?37:20 - How do you set your goals?38:20 - I
need to be pushed (just like most people do)41:10 - We do not
advertise the franchise of the Museum of Illusions directly because
each museum is different and we want people to have unique
experiences.43:00 - Saudi Arabia is really full of money44:30 - The
idea is obvious… once you see it!45:30 - Best ideas are most often
not the most complex ones.46:10 - Who is right for
entrepreneurship? People who can afford to take risks.47:30 - Risk
is a necessary part of entrepreneurship.49:00 - When you go on
stage, you're exposed… and that's scary.50:30 - Never give up on a
sale.51:15 - What is an ideal combination of people to start a
business?55:15 - What pushes you to become an entrepreneur?57:05 -
I've been fired 5 times… and am proud of it. In Croatia this is
definitely not the case.59:10 - Necessity of making money can drive
you.1:01:45 - People get bored, change careers… you have to think
about all these options in today's world.