Professor Nathan Novemsky

Professor Nathan Novemsky is Professor of Marketing at Yale SOM
and has an appointment as Professor of Psychology in the
Department of Psychology at Yale University. He co-teaches the
Yale SOM core course Modeling Managerial Decisions. He is an
expert in the psychology of judgment and decision-making, an area
that overlaps heavily with behavioral economics and consumer
behavior. His research explores how people make judgments and
decisions based on the information in front of them, how they
know what they like, how the way they frame decisions affects the
choices they make, how they choose and evaluate gifts, how their
goals influence their behavior and other topics in judgment and
decision-making.


He is interviewed by Leon Dong ’21.