Tom Ascheim ’90, Pith & Pixie Dust

A conversation with Tom Ascheim, a longtime media executive. Tom
recently co-founded the consulting firm Pith & Pixie Dust
with fellow executive Tricia Melton. Prior to launching the firm
in 2023, he served as president of global kids, young adults, and
classics at Warner Brothers, where he led the global strategy for
prominent brands like Cartoon Network, Adult Swim, Turner Classic
Movies, and Boomerang, in addition to three animation studios and
the Harry Potter franchise. Before Warner Brothers, Tom was
president of the cable network ABC Family, now Freeform, which he
led through its major transformation and rebranding in
2016. 


Tom is interviewed by Patrick Cressler ’25 of Yale SOM’s Media,
Entertainment & Sports Association.


Read an unedited transcript of this episode.