Episode 15: How Andrea Made Her First Course

Andrea is an Online Marketing Strategist who owns and operates AM
Creative, a boutique marketing agency located in Wollongong
Australia. She started developing her course on Instagram
Marketing last year and recently revealed the lessons she learned
while developing her Master Course. 


Andrea points out that by speaking to everyone, you speak to no
one. This is one of the first things she learned while
cultivating messages through social media channels in her agency.
She also says that to create messages for your ideal client, you
must think through the common things that are pain points for
your clients or customers in order to show them the value that
your business provides. She says that this is actually one of the
first activities she includes as a Customer Avatar Worksheet in
her Instagram Marketing class.  Creating a course can be
difficult, but this is something that Andrea worked on before
developing her online course curriculum.


Resources:


Instagram Marketing Academy (Use code MELODY30 at checkout to
save 30%)





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