The African Travelers/Tourists, Where Are They Going?

According to Jumia Africa Tourism Report 2017, 1 out of 3 Africans
are part of the middle class with enough disposable income to
afford a vacation and are expected to double by 2050. The middle
class is an important contributor to the growth of local and
regional tourism.
Africa accounts for only 3% of the world’s air traffic. ‘IATA’
predicts a stronger growth of 4.8% in passenger numbers in the next
5 years starting 2017, thanks to the increase of international
flights into the continent.
If I out of 3 African are part of the middle class, which means
that one-third of Africans can afford to go on a holiday. This
leads us to the question of African travelers/tourists, where are
they going to? Especially in 2017, where are Africans going for a
holiday, both within and outside of the continent?

On today’s show, we are discussing African travelers in 2017, where
are they traveling to for holiday.

Monique Swart joins David on the show to explore this topic.
Monique is the founder of African Business Traveller Association,
ABTA is the only Member-led Business Travel Association with a
focus on Corporate Travel not only in South Africa but across the
African Continent too. ABTA provides a platform for Corporate
Travel Management education and sharing of best practice by hosting
region-specific industry events and facilitating information flow
utilizing various platforms in countries across Africa including
Angola, Ghana, Kenya, Nigeria and South Africa. Although ABTA
initiatives are open and relevant to all industry sectors,
educational focus is aimed towards the Corporate sector as we
believe that a better-educated buying community will drive the
continued elevation and advancement of the business travel
industry.

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