Nic Adler, co-producer of Sunset Strip Music Festival

After years as a band manager, promoter, and restauranteur, Nic
Adler took the helm at The Roxy in 1998. An entrepreneur and
community builder, Nic was drawn to the cutting edge concepts he
found in the burgeoning field of social media. In 2007 he
launched a blog that went on to win The VH-1 Rock Honors Award
for Best Music Venue Website. Always an early adaptor Nic began
tweeting in 2008 and is now the #1 Music Venue on Twitter and
Facebook in the world. As his social media program grew, Nic
began to see the importance of being a part of the larger
community of the Sunset Strip and the City of West Hollywood. Nic
is co-producer of the Sunset Strip Music Festival, which draws
over 30,000 music fans to the city every August and celebrates
the Strip's legacy as it highlights some of music's newest
talent. He is Vice President of the Sunset Strip Business
Association and a regular at City Council meetings where he is
leading efforts to bring the community together. Featured in the
New York Times, Mashable, TechCrunch, Los Angeles Times, Fast
Company, and cover stories in LABJ, Venues Today and Nightclub
and Bar Magazine, Nic is reinventing his club, his street and
eventually his city using the fundamental concepts of community
building inherent in social media.