Ian Miller, Rocket Branding strategist and CEO of The Brand Practice

Ian Miller is the CEO and Founder of The Brand Practice LLC, a
business and brand strategy consultancy, and is an expert brand
and marketing strategist with 30 years experience in building
rapidly accepted/competitively advantaged brands. A recognized
expert / lecturer in Ingredient Branding, Ian has led the
creation and global launch of the ingredient brand, NutraSweet,
and worked closely with 50+ partner brands including Diet Coke
and Diet Pepsi. Ian has applied this expertise to the successful
growth of the Splenda brand and similar launches in consumer
electronics, pharmaceuticals, retail and grocery.  For 10
years Ian has lectured and authored and founded a successful
business/brand strategy/design company based primarily on his
Rocket Branding strategic and insight research techniques.