Bruce Burtch, “Father of Cause Marketing”

Bruce Burtch has been called the “Father of
Cause Marketing” for his innovative work helping for-profit and
nonprofit organizations develop win-win partnerships that
maximize their strategic marketing and fund development success.
He is responsible for designing the most successful cause
marketing campaign on emergency preparedness in the history of
the country: a partnership between Pacific Gas & Electric and
the American Red Cross that raised $1Million, generated $3Million
in free publicity and trained 1Million people in emergency
preparedness. He is the author of the book Win-Win For the
Greater Good, the first comprehensive “how-to” book on the
development of partnerships between nonprofit, for-profit,
education and government sectors focused on the greater good.