Steve Hayden, one of the most important figures of the late twentieth century advertising

Steve Hayden is one of the most important figures of the
late twentieth century advertising, leading creative teams at
both Chiat/Day and BBDO on the Apple Computer account, where he
and Lee Clow made advertising history as co-creators of the
breakthrough 1984 Orwellian take-off campaign for Apple
Inc. He has won hundreds of awards for creative excellence and
dozens more for effectiveness (including the Grand Effie for the
launch of the Apple Powerbook.) After helping Apple reclaim the
industry lead from IBM and Microsoft, in 1994, Hayden moved to
Ogilvy to head the IBM account and change the puclib perception
of a brand many considered extinct, eventually propelling Ogilvy
to a decade of growth and prosperity. Steve has contributed to
award-winning work for such diverse clients as American Express,
Kodak, Motorola, Dove, Cisco and SAP.