Roberta Medina, Executive Vice President for Rock in Rio

Roberta Medina is the Executive Vice President for Rock
in Rio, one of the largest and most successful music festival
franchises in the world. Rock in Rio’s 30-year track records
boasts names like Beyonce, Queen, Bruce Springsteen, James
Taylor, the Rolling Stones and Justin Timerblake, and the
festival’s unique approach also features “the City of Rock,” an
innovative and gigantic 61-acre complex with a unique lighting
system that focused on the audience—which has now become a global
trend. The daughter of festival founder Roberto Medina, Roberta
oversees production of the festival in Brazil, Spain, Portugal,
and now, the US debut – coming up in May 2015.