Steve Rubel, Chief Content Strategist and former EVP of Global Strategy and Insights for Edelman

Steve Rubel is Chief Content Strategist and former EVP of
Global Strategy and Insights for Edelman, the world’s largest
independent public relations firm. In his current role, Rubel is
responsible for creating and cultivating best practices in
content strategy and for piloting innovative media partnerships
that blend paid, owned and earned strategies. While with Edelman
Rubel has served in a number of senior advisory roles. He helped
evolve both the firm's thinking and strategy around the rapid
advance of social media and, more recently, disruptions in the
broader media landscape. Prior to joining Edelman in 2006, Rubel
worked for 15 years in a variety of marketing communications
positions in corporate, non-profit and small/mid-sized PR firms.
Steve also acts as a highly visible Edelman thought leader and
writer on media, technology and digital culture. Rubel has been
included in PR Week’s 40 Under 40 and The Forbes.com Web Celeb
25.