Hersh Shefrin: Understanding Human Behavior to Make Better Decisions

Hersh Shefrin is a pioneer of the field behavioral finance,
which, as the name suggests, integrates principles of human
behavior like emotion and self-control into financial and
economic models. Dr. Shefrin serves as the Mario Belotti Chair in
the Department of Finance at Santa Clara University's Leavey
School of Business, and he has worked at Santa Clara for 40
years. Dr. Shefrin has written several books including
“Behavioral Risk Management” in 2015 about how financial
disasters and mistakes almost always have behavioral roots. He
has written textbooks and dozens of articles, he contributes to
Forbes, and he has his own Wikipedia page.


In this conversation, Dr. Shefrin tells the story of how he got
interested in behavioral economics, and this story involves the
most famous psychologists of the 20th century. We also zoom in on
personal decision-making tactics, how to think about
self-control, and tips for young people on investing in volatile
times.


Website: https://www.voicesofsantaclara.com/hersh-shefrin


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